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ISBN 1-59392-684-7
PDF $99.99
29 Pages, June 2004
This summary report, excerpted from our popular
Plunkett’s Advertising & Branding Industry Almanac,
is a thorough guide to the trends affecting the advertising
industry today. Topics include: 1) Advertising/PR Agency
Consolidation and Globalization, 2) Media Consolidation
and Globalization, 3) Advertising Budgets are Back!, 4)
Proliferation of Media Outlets Creates Choices, Confusion
and Sometimes Chaos for Advertisers, 5) Television Attempts
to Evolve to Face New Challenges, 6) Newspapers and Magazines:
Old Hat or New Rags?, 7) Online Advertising Comes of Age,
8) Consumers’ Annoyance with Telemarketers Reaches
the Breaking Point, 9) Billboards Go Digital, 10) Alternative
Media Sometimes Work Wonders, 11) Branding: Private Label
Merchandise Gains Ground, 12) Branding: American Brands
are the World’s Leaders, But Must Evolve/Adapt to
America’s Changing Global Role and Image, 13) LOHAS-
Socially Conscious Consumers Create Challenges and Opportunities
for Advertisers and Marketers, 14) Hispanic Market Gets
Growing Focus. Includes several statistical tables on U.S.
and global advertising expenditures.
