Plunkett Research^®, Ltd.

Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s Sports Industry Almanac, 2011 edition, which identifies and analyzes major trends shaping the sports industry.

According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “Sports participation, recreation and game attendance are discretionary consumer purchases, and the recent recession definitely took its toll on the sports industry.”

Major trends affecting the Sports Industry analyzed in Plunkett’s report include:

Basketball in China is a huge hit – NBA China progresses.
NCAA sports are big business.
Golf participation and sponsorship face challenges.
Fantasy sports post growth, creating $800 million in revenue online.
Lacrosse may be the fastest-growing team sport in America.
Bowling, tennis and cycling loom large – The least expensive recreation activities draw the most participants.
Baby boomers bring significant changes in the leisure sector, including sports and activity-based travel.
Nanotechnology has a role in sports equipment.

“We expect ticket sales for professional sports to stabilize, and sales of athletic apparel to resume growth in 2011 ,” says Jack Plunkett. “More than ever, consumers have an intense interest in sports, exercise and recreation. However, they are watching their budgets closely and demand high value for the money they spend.”

A complete report with detailed industry trends and statistics analysis is provided in Plunkett’s Sports Industry Almanac, 2011 edition . This outstanding reference book contains a sports industry overview, industry analysis, market research, thousands of contacts for business and industry leaders, industry associations and industry sites, as well as statistical tables, an industry glossary and thorough indexes – all in one value-priced, easy-to-use package.

A complimentary video of Plunkett discussing these trends is now available on the Plunkett Research website, as well as YouTube, and an Introduction to the Sports Industry can be viewed at Plunkett’s website.

About Plunkett Research, Ltd
Plunkett Research is a leading provider of industry trends analysis and market research. Our reports and data services are used by the world’s top corporations, consultants, universities, libraries and government agencies. Plunkett’s products save time and effort when you need competitive intelligence, market research or marketing data. For more from Plunkett Research, become a Fan on Facebookand subscribe to our YouTube channel.