Plunkett Research^®, Ltd.

Plunkett Research, Ltd. has released its newest market research and competitive analysis report, Plunkett’s Advertising and Branding Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the advertising and branding industry.

According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., "Advertising revenues have been dismal for traditional media in the U.S. and Europe. Magazines and newspapers have been particularly hard hit, both by competition from new media and by the recent recession. However, ad sales in emerging nations are booming."

Major trends affecting the Advertising and Branding Industry analyzed in Plunkett’s report include:

Online advertising becomes targeted - Nears 14% of total U.S. advertising market.

DVR market evolves/Time-shifting hurts advertisers.

TV over IP-TV Networks, cable companies and Web sites converge.

Embedded advertising. Product placement - Branded entertainment and marketing soar.

Newspapers and magazines face difficult times.

Billboards go digital.

GPS and location based services (LBS) enhance cellphone subscriptions.

LOHAS- socially conscious consumers create opportunities.

Hispanic market gets growing focus.

Ad market in China booms.

"Online advertising has already grown to 14% of the market in the U.S." says Jack Plunkett. "As the base of mobile Internet users continues to grow rapidly, online ads will become even more sophisticated and powerful."

A complete report with detailed industry trends and statistics analysis is provided in Plunkett’s Advertising and Branding Industry Almanac, 2010 edition. This outstanding reference book contains thousands of contacts for business and industry leaders, industry associations and industry sites, as well as statistical tables, an industry glossary and thorough indexes - all in one value-priced, easy-to-use package.

A complimentary video of Plunkett discussing these trends is now available on YouTube, and an Introduction to the Advertising and Branding Industry can be viewed at Plunkett’s website.

About Plunkett Research, Ltd.
Plunkett Research is a leading provider of industry trends analysis and market research. Our reports and data services are used by the world’s top corporations, consultants, universities, libraries and government agencies. Plunkett’s products save time and effort when you need competitive intelligence, market research or marketing data. For more from Plunkett Research, become a Fan on Facebookand subscribe to our YouTube channel.