Catalina Marketing Corp. provides a range of strategic targeted marketing solutions for consumer goods companies, pharmaceutical manufacturers and their respective retailers. These targeted marketing services are provided by interrelated operating groups that strive to influence the purchasing behavior of consumers wherever and whenever they make purchasing decisions. Catalina reaches consumers internationally and domestically both in-store, through incentives, loyalty programs, sampling and advertising messages, and at home, through direct mailings and online. Employing data mining technology from the company’s in-store network, the firm’s solutions are purchase-based, individually customized communications and promotions for manufacturers and retailers that increase sales, enabling clients to impact purchase decisions before, during and after the purchase. Catalina’s primary service line is the in-store delivery of incentives at the check-out line. The firm links its software, computers, central databases and thermal printers with a retailer’s point-of-sale controllers and scanners, and the system prints customized promotion certificates based on product codes or other scanned information. These promotions are handed to the consumer by the cashier at the end of the shopping transaction. The company also provides retail loyalty marketing services, including direct-mail marketing services, through Market Logic, Inc. Through the Health Resource Network, Catalina uses in-store prescription-based targeting technology to provide direct-to-consumer and targeted information services advertising to health care consumers at the pharmacy level. In addition, the company provides online coupons and research products. Recently, Catalina announced plans to sell its card and data-entry services business to Capture Resource, Inc. The firm also reduced its domestic workforce by 6% as part of a plan to streamline cost structure.

Catalina offers its employees medical, dental, vision and prescription drug insurance; an assistance program; education assistance; flexible spending accounts; and savings bonds. The firm has been named to Forbes' 200 Best Small Companies in America list and has been a Hot Growth Company in Business Week for four years.