| A Short Advertising
& Branding Industry Glossary |
i |
|
| Introduction
|
1 |
|
| How to use this
book |
3 |
|
| Chapter 1:
Major Trends Affecting the Advertising & Branding
Industry |
7 |
|
|
1) Advertising/PR Agency Consolidation
and Globalization |
7 |
|
|
2) Media Consolidation and Globalization
|
9 |
|
|
3) Advertising Budgets are Back!
|
9 |
|
|
4) Proliferation of Media Outlets
Creates Choices, Confusion and Sometimes Chaos for Advertisers |
10 |
|
| |
5) Television Attempts to Evolve
to Face New Challenges |
10 |
|
| |
6) Newspapers and Magazines:
Old Hat or New Rags? |
13 |
|
|
| |
7) Online Advertising Comes
of Age |
14 |
|
| |
8) Consumers’ Annoyance
with Telemarketers Reaches the
Breaking Point |
14 |
|
| |
9) Billboards Go Digital |
15 |
|
| |
10) Alternative Media Sometimes
Work Wonders |
15 |
|
| |
11) Branding: Private Label
Merchandise Gains Ground |
16 |
|
| |
12) Branding: American Brands
are the World’s Leaders, But Must Evolve/Adapt to
America’s Changing Global Role and Image
|
16 |
|
| |
13) LOHAS- Socially Conscious
Consumers Create Challenges and Opportunities for Advertisers
and Marketers
|
17 |
|
| |
14) Hispanic Market Gets Growing
Focus |
17 |
|
| Chapter
2: Advertising Industry Statistics |
19 |
|
| |
Advertising and Branding Industry
Overview |
20 |
|
| |
Budgets of National Advertisers,
U.S., 2003 |
21 |
|
| |
Expenditures of All Advertisers,
U.S., 2003 22 |
22 |
|
| |
Advertising as a Percentage
of Gross Domestic Product, U.S. |
23 |
|
| |
National Advertising Outlook
for 2004, U.S. |
24 |
|
| |
Advertising Outlook for 2004
All Advertisers, U.S. |
25 |
|
| |
Worldwide Advertising Growth:
1990-2004 |
26 |
|
| |
Advertising Spending by Top
10 Advertisers 2002-2003, U.S. |
27 |
|
| |
Average Time Spent Viewing
Television per TV Home per Day, U.S.: Selected Years, 1970-2003 |
28 |
|
| |
Cable and Pay TV Revenue and
Expenses, U.S.: 2001-2002 |
29 |
|
| |
Largest Entertainment &
Media Industry Mergers 1985 to Early 2004 |
30 |
|
| |
Radio and Television Broadcasting
Services-Finances, U.S.: 2000
-2002 |
31 |
|
| |
Top Global Media and Entertainment
Companies: 2003 |
32 |
|
| |
Top 10 Audit Bureau of Circulation
Surveyed Magazines, based on Total Paid Circulation, U.S.:
2001-June 2003
|
33 |
|
| |
Top 25 Audit Bureau Circulation
Surveyed Magazines, based on Total Circulation Revenues,
U.S.: 2002 |
34 |
|
| |
Daily Newspaper Circulation,
U.S.: Selected Years, 1965-2003 |
35 |
|
| |
Online Advertising Summary,
U.S. 2002-2003 |
36 |
|
| Chapter
3: Advertising & Branding Industry Contacts |
|
|
| |
Addresses, Telephone Numbers
and World Wide Web Sites |
37 |
|
| Chapter
4: THE ADVERTISING 350: |
|
|
| |
Who They Are and How
They Were Chosen |
55 |
|
| |
Industry List, With Codes |
56 |
|
| |
Index of Rankings Within Industry
Groups |
58 |
|
| |
|
(THE ADVERTISING 350 grouped
by industry, and ranked by sales and profits) |
|
|
| |
Alphabetical Index |
67 |
|
| |
Index of Headquarters Location
by State |
70 |
|
| |
Index of Headquarters Location
by Country |
74 |
|
| |
Index by Regions of the U.S.
Where THE ADVERTISING 350 Have Locations |
75 |
|
| |
Index by Firms with International
Operations |
84 |
|
| Individual
Profiles on each of THE ADVERTISING 350 |
87 |
|
| Additional
Indexes |
|
|
| |
Index of Hot Spots for Advancement
for Women/Minorities |
430 |
|
| |
Index by Subsidiaries, Brand
Names and Affiliations |
432 |
|
