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ADVERTISING MARKET RESEARCH, TRENDS, STATISTICS, PUBLIC
RELATIONS, BRANDING, MEDIA, BUSINESS, SEARCH ENGINES, ONLINE
ADVERTISING, EMBEDDED ADVERTISING, AGENCIES
| Our advertising and
branding industry market research, business analysis,
trends analysis, statistics and competitive intelligence,
focusing on: advertising media, advertising agencies,
branding, consultants and consulting, public relations,
marketing, online advertising, search engines and paid
search placement, globalization, consolidations and
profiles of leading advertising industry companies. |
Plunkett's
Advertising & Branding Industry Almanac
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Click
to view sample pages from the book:
Table
of Contents
Introduction
How
to Use This Book
Index
of Advertising and Branding 350 Firms
Sample
Company Profile
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The advertising business is going through
rapid changes due to consolidation and globalization. Meanwhile,
advertisers, more than ever before, want to create a seamless
global brand—they need the services of multinational
agencies and consultants who can help them in dozens of
countries worldwide. Campaigns and branding, regardless
of scale, must be consistent and cost-effective.
Online advertising is booming. Search engines
such as Yahoo! and Google are seeing revenues soar thanks
to paid search inclusion. Also, more and more of advertising
budgets are being directed to online ads. Advertisers of all
types have learned that targeted ads online are now highly
productive. Newspapers, magazines, radio and television are
trying to adapt and evolve to changes in audiences and technology.
Vital to businesses of all types, the fields
of advertising, marketing and branding and public relations
are covered in-depth in this important volume, from television
advertising to direct mail, from online advertising to branding
and image, from agencies to consultants. This book includes
an analysis of advertising and marketing trends, globalization,
technologies, finances and more.
This carefully-researched book (which includes
a database of leading companies on CD-ROM) is a complete
reference tool for everything you need to know about the
business of advertising, branding, marketing and public
relations, including:
- Advertising, branding and marketing industry
trends and market research
- Advertising agency consolidation, mergers,
acquisitions, globalization
- Consumer audience trends and changes in
consumer habits viewing
- Search engine paid placement and marketing
trends
- Online marketing and advertising trends,
both B2B and B2C
- Media industry consolidation
- Advertising budgets
- Proliferation of media outlets
- Audience fragmentation
- Trends in advertising on television, radio,
magazines and newspapers
- Trends in branding and private-label merchandising
- Hispanic market growth
You’ll find a complete
overview, industry analysis and market research report in
one superb, value-priced package. It contains thousands
of contacts for business and industry leaders, industry
associations, Internet sites and other resources. This book
also includes statistical tables, an industry glossary and
thorough indexes. The corporate profiles section of the
book includes our proprietary, in-depth profiles of the
350 leading companies in all facets of the advertising,
branding and marketing industry. Here you'll find complete
profiles of the hot companies that are making news today,
the largest, most successful corporations in the business.
Purchasers of either the book or PDF version can receive
a free copy of the company profiles database on CD-ROM,
enabling key word search and export of key information,
addresses, phone numbers and executive names with titles
for every company profiled.
"This new guide broadly covers data and areas of
interest ranging from branding strategy and trends to emerging
technology…reliable, authoritative resource."
American Reference Books Annual
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