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Catalina Marketing Corporation www.catalinamarketing.com
Industry Group Code: 5418
Ranks within this company's industry group:
Sales: Profits:
Advertising Public Relations Support Services
Advertising Agency: PR Agency: Media Ratings:
Specialized Services: Specialized Services: Market Analysis:
Printing:
Specialty Prod./Services: Y
Outdoor Advertising:
Consulting Information Technology Major Media
Branding/Marketing: Internet Design: Radio:
Online Marketing: Internet Advertising: Y Broadcast TV:
Product Development: Software: Y Newspapers:
Magazines:
Cable/Satellite TV:
TYPES OF BUSINESS:
Targeted Marketing Services







BRANDS/DIVISIONS/AFFILIATES:
Health Resource Network
Catalina Marketing Services
Catalina Marketing International
Catalina Health Resource
PATIENTLink
CouponNetwork.com
Catalina Marketing Network (The)

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once.
Jamie Egasti, CEO
Rick Frier, CFO/Exec. VP
Jim Rund, Exec. VP-Sales Strategy
John Miles, CIO/Exec. VP
Jim Rund, Exec. VP-Brand Dev.
Rachel Keener, Sr. Dir.-Public Rel.
Edward C. Kuehnle, Pres., Catalina Svcs.
Debbie Booth, Exec. VP-Bus. Support Svcs.
William Faivre, Exec. VP-Europe
Claire DeMatteis, Chief Privacy Officer/Exec. VP
Michael Bernhoerster, Managing Dir.- Catalina Int'l/Exec. VP
Phone: 727-579-5000
Fax: 727-563-5675
Toll-Free: 888-322-3814
Address:
200 Carillon Pkwy.
St. Petersburg, FL 33716 US
GROWTH PLANS/SPECIAL FEATURES
Catalina Marketing Corporation, owned by private equity investment firm Hellman & Friedman LLC, is a behavioral-based marketing company that offers marketing solutions for packaged goods and pharmaceutical products. Catalina operates primarily through three divisions: Catalina Marketing Services (CMS); Catalina Health Resource (CHR); and Catalina Marketing International (CMI). The Catalina Marketing Network, which supports CMS, is installed in over 35,200 retail locations, including over 25,000 retail grocery, drug and mass outlets. Health Resource Network, which supports CHR, is installed in roughly 18,300 pharmacy outlets. CMI’s networks are installed in over 8,000 retail locations in Europe and Japan. CMS, which reaches more than 476 million shoppers weekly, specializes in domestic behavior-based marketing communications delivered at the point-of-sale (POS). Its two primary programs are Checkout Coupon and Checkout Direct, which makes use of frequent shopper programs. CHR, which reaches over 130 million customers every year, uses National Drug Code information to trigger delivery of condition-specific informational PATIENTLink newsletters to consumers in pharmacy checkout transactions. CMI offers behavior-based, targeted marketing services and programs globally, reaching 86 million shoppers per week in Europe and Japan. In all segments, Catalina works to better target relevant audiences for a business’s products or services and to generate a significantly higher response rate by accessing consumers’ actual purchasing behavior to understand their preferences. This approach aims to communicate more effectively with customers, via in-store through incentives, loyalty programs, sampling and advertising; and online through interactive web sites with customizable features. The company operates domestic offices and five international offices located in Europe and Japan. Catalina has full-color printers in retail partner stores nationwide in order to deliver more consumer-oriented promotions. The firm also operates CouponNetwork.com, a marketing web site aimed at connecting bargain-minded shoppers with retailers and brands.
FINANCIALS: Sales and profits are in thousands of dollars-add 000 to get the full amount. Yr. 2010 note: Fiscal 2010 results were not available for all companies at press time.
  • 2010 Sales: Unavailable
  • 2009 Sales: Unavailable
  • 2008 Sales: Unavailable
  • 2007 Sales: Unavailable
  • 2006 Sales: $417,746
  • 2010 Profits: Unavailable
  • 2009 Profits: Unavailable
  • 2008 Profits: Unavailable
  • 2007 Profits: Unavailable
  • 2006 Profits: Unavailable
Stock Ticker: Private Employees: Fiscal Year Ends: 3/31
SALARIES/BENEFITS:
Pension Plan:
ESOP Stock Plan:
Profit Sharing:
Savings Plan: Y
Stock Purch. Plan: Y
Top Exec. Salary: Unavailable
Bonus: Unavailable
Second Exec. Salary: Unavailable
Bonus: Unavailable
OTHER THOUGHTS:
LOCATIONS: ('Y' = YES)
Apparent Top Female Officers: 3
Hot Spots for Advancement for Women/Minorities: Y
WSWNWSENEINTER.
Y YY YY
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