The cell phone is the fastest-selling consumer electronic in the world. On a global basis, over 1 billion cellular telephones are sold each year. More camera-equipped cell phones are sold each year than stand-alone digital cameras. More MP3 player-equipped cell phones are sold than stand-alone MP3 players. Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including Internet-enabled cell phones and PDAs.

Meanwhile, wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Booming technologies include such 802.11 standards as Wi-Fi and WiMax, as well as Ultra Wide Band (UWB) and Bluetooth. WiMax, with its low cost and range of up to 30 miles, may revolutionize the wireless industry. Major WiMax investments were recently announced by Motorola, Intel, Sprint Nextel and others.

Telematics, intelligent transportation systems (ITS) and satellite radio will soon create an entertainment, navigation and communications revolution within automobiles and trucks. Meanwhile, RFID (radio frequency identification) will revolutionize wireless tracking, inventory and logistics at all levels, from manufacturing to shipping to retailing.

These developments are creating challenges for legacy companies and opportunities for nimble marketers and managers. For example, myriad new mobile commerce (mCommerce), mobile subscriptions and advertising opportunities abound for companies ready to embrace mobile subscribers.

Consumers in nations such as Japan and South Korea have already shown that they are more than willing to access quality mobile content and next generation services on a subscription basis, including news, wireless TV, animation and filmed entertainment scripted and adapted for the small, mobile screen.

Meanwhile, in major Asian markets, cell phones are rapidly evolving into mobile payment systems, where consumers are able to use cell phones to wirelessly, instantly make purchases at vending machines, train ticket stalls and elsewhere.

Our new Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac and our online Wireless, Wi-Fi, RFID & Cellular Industry Research Center cover these sectors in detail.

Our coverage includes business trends analysis and industry statistics. We also include a wireless and cellular business glossary and a listing of industry contacts, such as industry associations and government agencies. Next, we profile hundreds of leading companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry data enables you to search, filter and view selected companies and organizations, and then to export selected company contact data, including executive names.

The exciting new book and Online Research Center cover competitive intelligence, market research and business analysis--everything you need to know about the wireless and cellular business, including:

1. Analysis of wireless and cellular telecommunications business trends, technologies and markets, including 3G data services
2. Wireless and cellular telephone industry statistics and tables
3. A discussion of mobile content, including subscription based news, music, mobile TV and filmed entertainment
4. An analysis of consumer trends in advanced mobile markets such as South Korea and Japan
5. An analysis of wireless networks and wireless Internet Access, including the use of Wi-Fi, MIMO and WiMax (802.11 specifications), Bluetooth and Ultra Wide Band (UWB) in the home and in the office.
6. Profiles of major cellular telephone service and wireless telecommunications companies
7. Profiles of wireless network equipment companies
8. Profiles of leading manufacturers, including makers of cell phones such as Nokia
9. Competitive intelligence regarding wireless entertainment, navigation and communication devices in cars and trucks, including ITS (intelligent transportation systems) and telematics (such as OnStar)
10. Competitive analysis of trends in RFID (radio frequency ID tags) in logistics, inventory and distribution
11. Mobile electronic games
12. And much, much more about the wireless, cellular, Wi-Fi and RFID business

Whether you purchase the printed almanac or buy a subscription to the online edition, you will find a complete overview, industry analysis and market research tool in one superb, value-priced package.

We provide you with our famous industry trends analysis, statistical tables, and a glossary, along with a database of industry contacts including associations and professional societies. And you receive our proprietary, in-depth profiles of hundreds of leading companies in all facets of this industry—public and private companies, U.S. and non-U.S. based.

Electronic Access to Company Profiles: Our online data enables you to search, filter and view selected companies, and then export contact data into text or Excel, including executive names with titles, plus the company addresses and phone numbers.

Migration from CD-ROM to Online Tools: 2010 and earlier editions of our printed almanacs (published before June 2010) come with a CD-ROM that contains a complete database of company profiles. For 2011 editions (published June 2010 and later), we have migrated to a special set of online tools provided to book buyers at no additional charge. Buyers of these newer editions receive a form enabling them to register for 1-year, 1-seat online access to special tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. In this manner, you have online access the very latest data posted to Plunkett Research Online for one year. With either the CD-ROM or the online tools, you will be able to access the company profiles to search, view and export company data and contacts.

“This Almanac is highly recommended for libraries supporting marketing, business and career-related collections.”

American Reference Books Annual