The cell phone is the fastest-selling consumer electronic in the world. On a global basis, over 800 million cellular telephones are sold each year. More camera-equipped cell phones are sold each year than stand-alone digital cameras. More MP3 player-equipped cell phones are sold than stand-alone MP3 players. Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including Internet-enabled cell phones and PDAs.
Meanwhile, wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Booming technologies include such 802.11 standards as Wi-Fi and WiMax, as well as Ultra Wide Band (UWB) and Bluetooth. WiMax, with its low cost and range of up to 30 miles, promises to revolutionize the wireless industry. Major WiMax investments were recently announced by Motorola, Intel, Sprint Nextel and others.
Telematics, intelligent transportation systems (ITS) and satellite radio will soon create an entertainment, navigation and communications revolution within automobiles and trucks. Meanwhile, RFID (radio frequency identification) will revolutionize wireless tracking, inventory and logistics at all levels, from manufacturing to shipping to retailing.
These developments are creating challenges for legacy companies and opportunities for nimble marketers and managers. For example, myriad new mobile commerce (mCommerce), mobile subscriptions and advertising opportunities abound for companies ready to embrace mobile subscribers. Consumers in nations such as Japan and South Korea have already shown that they are more than willing to access quality mobile content and next generation services on a subscription basis, including news, wireless TV, animation and filmed entertainment scripted and adapted for the small, mobile screen.
Meanwhile, in major Asian markets, cell phones are rapidly evolving into mobile payment systems, where consumers are able to use cell phones to wirelessly, instantly make purchases at vending machines, train ticket stalls and elsewhere.
Our new Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac and our online Wireless, Wi-Fi, RFID & Cellular Industry Research Center cover these sectors in detail.
Our coverage includes business trends analysis and industry statistics. We also include a wireless and cellular business glossary and a listing of industry contacts, such as industry associations and government agencies. Next, we profile hundreds of leading companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Both online and printed versions of Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry enable you to search, filter and view selected companies and organizations, and then to export selected company contact data, including executive names, either online or via the CD-ROM that is included with the book versions.
The exciting new book and Online Research Center cover competitive intelligence, market research and business analysis--everything you need to know about the wireless and cellular business, including:
1. Analysis of wireless and cellular telecommunications business trends, technologies and markets, including 3G data services
2. Wireless and cellular telephone industry statistics and tables
3. A discussion of mobile content, including subscription based news, music, mobile TV and filmed entertainment
4. An analysis of consumer trends in advanced mobility markets such as South Korea and Japan
5. An analysis of wireless networks and wireless Internet Access, including the use of Wi-Fi, MIMO and WiMax (802.11 specifications), Bluetooth and Ultra Wide Band (UWB) in the home and in the office.
6. Profiles of major cellular telephone service and wireless telecommunications companies such as Cingular, Sprint Nextel and Verizon Wireless
7. Profiles of wireless network equipment companies
8. Profiles of leading manufacturers, including makers of cell phones such as Nokia
9. Competitive intelligence regarding wireless entertainment, navigation and communication devices in cars and trucks, including ITS (intelligent transportation systems) and telematics (such as OnStar)
10. Competitive analysis of trends in RFID (radio frequency ID tags) in logistics, inventory and distribution
11. Mobile electronic games
12. And much, much more about the wireless, cellular, Wi-Fi and RFID business
You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. Our coverage also includes statistical tables, an industry glossary, industry contacts and thorough indexes. The corporate profiles section includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the wireless and cellular industry. This data is available in printed almanac, eBook and online versions. Purchasers of the book or eBook versions may also receive a copy of the company profiles database on CD-ROM at no additional charge. This same database can be accessed by online subscribers.
“This Almanac is highly recommended for libraries supporting marketing, business and career-related collections.”
American Reference Books Annual