| A Short Sports Industry Glossary | i |
| Introduction | 1 |
| How To Use This Book | 3 |
| Chapter 1: Major Trends in the Sports Industry | 7 |
| 1) Introduction to the Sports Industry | 7 |
| 2) NFL: The Biggest Money in U.S. Sports | 9 |
| 3) Revenue Sharing Boosts Major League Baseball | 11 |
| 4) NBA Team Values Fall/NBA China Progresses | 12 |
| 5) NHL Ticket Sales Slow | 13 |
| 6) NASCAR Revenues Face Challenges/Best Teams Require Massive Investment | 14 |
| 7) Lucrative Television Rights Bring in Big Bucks | 14 |
| 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own | 15 |
| 9) NCAA Sports Are Big Business | 16 |
| 10) Golf Tournaments Face Sponsorship Challenge | 17 |
| 11) Fantasy Sports Post Growth, Creating $800 Million in Revenue Online | 18 |
| 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages | 18 |
| 13) Lacrosse May Be the Fastest-Growing Team Sport in America | 19 |
| 14) Sports Agents Become Indispensable/Sports Marketing Booms in China | 20 |
| 15) New Platforms Revolutionize Electronic Games/Microsoft's New Kinect (Natal) Raises the Standard | 21 |
| 16) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants | 23 |
| 17) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel | 24 |
| 18) Athletic Footwear Draws Big Names from Athletes to Designers | 24 |
| 19) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China | 25 |
| 20) Exercise Apparel Sales Fall Slightly | 25 |
| 21) Nanotechnology Has a Growing Role in Sports Equipment | 26 |
| 22) High-Tech, Nanotech and Smart Fabrics Proliferate | 27 |
| Chapter 2: Sports Industry Statistics | 29 |
| Sports Industry Overview | 30 |
| Selected U.S. Sports Industry Revenues: 2001-2008 | 31 |
| Sports Industry Expenses & Sources of Revenue, U.S.: 2005-2008 | 32 |
| U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2005-2008 | 33 |
| Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 2000-2008 | 34 |
| Exports of Sporting & Athletic Equipment, U.S.: 2004-Q1 2010 | 35 |
| Imports of Sporting & Athletic Equipment, U.S.: 2004-Q1 2010 | 36 |
| Overview of the Media Contracts of the Four Big Sports | 37 |
| Sports Industry Employment by Business Type, U.S.: 2005-2009 | 38 |
| Chapter 3: Important Sports Industry Contacts | 39 |
| Addresses, Telephone Numbers and Internet Sites | |
| Chapter 4: THE SPORTS 350: | |
| Who They Are and How They Were Chosen | 63 |
| Industry List, With Codes | 64 |
| Index of Rankings Within Industry Groups | 66 |
| Alphabetical Index | 75 |
| Index of U.S. Headquarters Location by State | 78 |
| Index of Non-U.S. Headquarters Location by Country | 82 |
| Index by Regions of the U.S. Where the Firms Have Locations | 83 |
| Index by Firms with International Operations | 89 |
| Individual Profiles on each of THE SPORTS 350 | 91 |
| Additional Indexes | |
| Index of Hot Spots for Advancement for Women/Minorities | 450 |
| Index of Subsidiaries, Brand Names and Selected Affiliations | 452 |