| Sports Industry Overview |
| | Amount | Units | Year/Season | Source |
| Estimated Size of the Entire Sports Industry, U.S. | 414 | Bil. US$ | 2010 | PRE |
| Annual Company Spending for Sports Advertising, U.S. | 27.3 | Bil. US$ | 2010 | PRE |
| Major League Baseball (MLB) |
| MLB League Revenue | 6.8 | Bil. US$ | 2010 | PRE |
| Overall Operating Income | 522 | Mil. US$ | 2009 | Forbes |
| Number of MLB Teams | 30 | Teams | 2009 | MLB |
| Average MLB Game Attendance (162 Game Season) | 30,314 | Spectators | 2009 | ESPN |
| Average MLB Team Value | 491 | Mil. US$ | 2009 | Forbes |
| National Football League (NFL) |
| NFL League Revenue | 7.8 | Bil. US$ | 2010 | PRE |
| Overall Operating Income | 1,034 | Mil. US$ | 2008/09 | Forbes |
| Number of NFL Teams | 32 | Teams | 2009/2010 | NFL |
| Average NFL Game Attendance (16 Game Season) | 67,519 | Spectators | 2009 | ESPN |
| Average NFL Team Value | 1.0 | Bil. US$ | 2008/09 | Forbes |
| National Basketball Association (NBA) |
| NBA League Revenue (Basketball Related Income) | 4.0 | Bil. US$ | 2009/10 | PRE |
| Overall Operating Income | 233 | Mil. US$ | 2008/09 | Forbes |
| Number of NBA Teams | 30 | Teams | 2008/09 | NBA |
| Average NBA Game Attendance (82 Game Season) | 17,149 | Spectators | 2009/10 | ESPN |
| Average NBA Team Value | 367 | Mil. US$ | 2008/09 | Forbes |
| National Hockey League (NHL) |
| NHL League Revenue | 3.0 | Bil. US$ | 2009/2010 | PRE |
| Overall Operating Income | 184 | Mil. US$ | 2008/2009 | Forbes |
| Number of NHL Teams | 30 | Teams | 2009/2010 | NHL |
| Average NHL Game Attendance (82 Game Season) | 17,070 | Spectators | 2009/2010 | ESPN |
| Average NHL Team Value | 223 | Mil. US$ | 2008/2009 | Forbes |
| Sporting Equipment Sales |
| Revenues, U.S. Sporting Goods Manufacturers* | 71.8 | Bil. US$ | 2009 | SGMA |
| Retail Sporting Equipment Sales | 39 | Bil. US$ | 2010 | PRE |
| Other Sports Industry Revenue |
| NCAA Sports Revenue (Including Div. I, II and III) | 0.7 | Bil. US$ | 2009/2010 | NCAA |
| Other Spectator Sports Leagues | 4.3 | Bil. US$ | 2010 | PRE |
| Racetracks | 8.7 | Bil. US$ | 2010 | PRE |
| Golf Courses | 19.8 | Bil. US$ | 2010 | PRE |
| Fitness & Recreational Centers | 20.7 | Bil. US$ | 2010 | PRE |
| Other Amusement & Recreation | 20.5 | Bil. US$ | 2010 | PRE |
| Other Revenues Associated With U.S. Sports Industry** | 180 | Bil. US$ | 2010 | PRE |
| PRE = Plunkett Research estimate; SGMA = Sporting Goods Manufacturing Association. |
| * Includes sporting goods equipment, fitness equipment, sports apparel, recreational transport items and athletic footwear. |
| ** All other revenues, including peripheral revenue such as sports-related publishing, facility construction, food service, licensing, sponsorships, travel, gambling, etc., estimated at 43.48% of all sports revenue. |
| |
| Source: Plunkett Research, Ltd. |
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| www.plunkettresearch.com |