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E-Commerce & Internet Industry Overview

 

See the complete list of statistics that we provide.

E-Commerce & Internet Business Overview
Amount Units Year Source
Total Retail Sales, U.S.1 3,683 Bil. US$ 2009 Census
Previous Year Total Retail Sales, U.S.1 3,960 Bil. US$ 2008 Census
Total E-Commerce Sales, U.S. (Excluding Travel) 131.8 Bil. US$ 2009 eMarketer
Projection 182.6 Bil. US$ 2012 eMarketer
Total Travel Sales Online, U.S. 92.6 Bil. US$ 2009 eMarketer
Internet Advertising Spending, U.S. 22.4 Bil. US$ 2009 eMarketer
Internet Ad Spending as a Percent of All Ad Spending, U.S. 10 % 2009 PRE
Estimated Number of VOIP Subscribers, U.S. 20.5 Million Mar-09 SNL Kagan
Percent of U.S. Adults Online (Daily) 71 % 2009 PEW
Active Home Internet Users, U.S. 227.7 Million Sep-09 IWS
Internet Users, Worldwide 1.73 Billion Sep-09 IWS
High Speed Internet Connections, U.S. (Excluding Cellular) 90 Million Dec-09 PRE
High Speed Internet Connections, Worldwide (Incl. Cellular) 578 Million 2009 In-Stat
Projection 1.0 Bil. 2013 In-Stat
Number of Weblogs, Worldwide 133 Million 2008 Technorati
Percent of Surveyed Internet Users Who Do or Have Ever Done the Following Activities Online:
Ever % Daily % Survey Date Source
Use the Internet 100 71 Dec-09 PEW
Send or read e-mail 89 58 Sep-09 PEW
Use a search engine to find information 88 50 Apr-09 PEW
Look online for info about a job 52 9 Apr-09 PEW
Look for info on a hobby or interest 83 29 Feb/Mar-07 PEW
Research a service or product you are thinking of buying 81 20 Sep-07 PEW
Check the weather 76 33 Apr-09 PEW
Look for health/medical info 83 10 Dec-08 PEW
Buy a product 75 8 Apr-09 PEW
Get news 72 38 Apr-09 PEW
Buy or make a reservation for travel 66 3 Apr-09 PEW
Go online just for fun or to pass the time 72 38 Apr-09 PEW
Visit a local, state or federal government website 59 10 Nov-08 PEW
Look for "how-to," "do-it-yourself" or repair information 59 7 Aug-08 PEW
Use online classified ads or sites like Craigslist 49 9 Apr-09 PEW
Look for news or information about politics or campaigns 60 25 Apr-09 PEW
Do any banking online 57 24 Apr-09 PEW
Watch a video on a site like YouTube or Google Video 62 19 Apr-09 PEW
Get financial info online, such as stock quotes 39 12 Apr-09 PEW
Do any type of research for your job 51 23 Feb/Mar-07 PEW
Look for information on Wikipedia 47 12 Dec-08 PEW
Use an online social networking site (Facebook, Myspace, etc.) 47 27 Sep-09 PEW
Use Twitter or other status-update service 19 9 Sep-09 PEW
1 Not including food services.
Census = U.S. Census Bureau PEW = Pew Internet & American Life Project
PRE = Plunkett Research estimate IWS = InternetWorldStats.com
Source: Plunkett Research, Ltd. Copyright© 2010, All Rights Reserved
www.plunkettresearch.com

 
 
 

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