| Advertising & Branding Industry Overview
|
Segment | Amout | Unit | Date | Source |
| Worldwide |
| Worldwide Advertising Revenue | 653.9 | Billion US$ | 2008* | UM |
| Worldwide Online Advertising | 54.0 | Billion US$ | 2008 | GroupM |
| Total Internet Users Worldwide | 1.6 | Billion | 2008 | IWS |
| Worldwide Mobile Advertising | 2.7 | Billion US$ | 2008 | GroupM |
| U.S. |
| Local Advertising Revenue | 92.0 | Billion US$ | 2008* | UM |
| National Advertising Revenue | 193.1 | Billion US$ | 2008* | UM |
| Total Advertising Revenue | 285.1 | Billion US$ | 2008* | UM |
| Radio |
| Full Service FM Radio Stations, Incl. Educational | 9,557 | | Mar-09 | FCC |
| Licensed AM Radio Stations | 4,854 | | Mar-09 | FCC |
| Radio Stations Authorized to Broadcast Digitally | 1,701 | | Mar-09 | FCC |
| Satellite Radio Subscribers | 19.0 | Million | 2008 | Sirius XM |
| Total Radio Advertising Revenue | 19.5 | Billion US$ | 2008 | RAB |
| Television |
| Broadcast TV Stations, Including Class A | 3,115 | | Mar-09 | FCC |
| Basic Cable TV Subscribers | 64.4 | Million | Sept. 2008 | SNL Kagan |
| Households with Televisions | 115.8 | Million | 2009* | NMR |
| TiVo Recorders | 3.3 | Million | 31-Jan-09 | TiVo |
| Total TV Advertising Revenue | 71.6 | Billion US$ | 2008 | PRE |
| Cable Advertising Revenue (incl. in above) | 26.6 | Billion US$ | 2008 | NCTA |
| Print & Other Media |
| Total Number of Daily and Sunday Newspapers | 2,329 | | 2007 | E & P |
| Newspaper Advertising Revenues | 38.8 | Billion US$ | 2008* | UM |
| Daily Gross Newspaper Audience | 95.3 | Million | 2008 | NAA |
| Magazine Advertising Revenue | 23.7 | Billion US$ | 2008 | PIB |
| Direct Mail Advertising Revenues | 61.7 | Billion US$ | 2008* | UM |
| Yellow Pages Advertising Revenue | 14.7 | Billion US$ | 2008* | UM |
| Outdoor Advertising Revenues | 7.0 | Billion US$ | 2008 | OAAA |
| The Internet |
| High Speed Internet Connections | 145 | Million | 2008 | PRE |
| Internet Advertising Spending | 25.5 | Billion US$ | 2008 | IDC |
|
| * Projection. |
| UM = Universal McCann | IWS = InternetWorldStats.com |
| FCC = U.S. Federal Communication Commission | RAB = Radio Advertising Bureau |
| NMR = Nielsen Media Research | PRE = Plunkett Research Estimate |
| NCTA = National Cable & Telecommunications Association | E & P = Editor & Publisher |
| NAA = Newspaper Association of America | PIB = Publishers Information Bureau |
| OAAA = Outdoor Advertising Association of America | IDC = Interactive Data Corp. |
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| Plunkett's Advertising & Branding Industry Almanac 2009 |
| Copyright © 2009, Plunkett Research, Ltd., All Rights Reserved |
| www.plunkettresearch.com |